Be That Guy: The Unit
Private
1 member
$47/month
A group performance unit for men who want discipline, direction, and drive.
Built from my 1:1 coaching system and powered by my unique 6-Step Identity-First Framework.
It’s not just training. It’s not just nutrition. It's Identity Performance Coaching, a complete system that rebuilds the man behind the plan.
When you shift identity first, discipline becomes automatic.
✅ Choose your focus: The Shred or The Muscle Builder
✅ New weekly workouts designed for structure, progress, and proof
✅ The 6-Step Identity Shift Framework to rebuild discipline from the inside out
✅ Nutrition systems with weekly focus goals and practical guidance
✅ Daily mindset coaching and motivation to keep momentum high
✅ Weekly challenges to test your standards and build resilience
✅ Accountability tracking and progress reviews
✅ Access to The Resource Vault and live monthly Q&A sessions
✅ A private community of men all building their 2.0 versions together
No hype. No ego. Just results. Your goals. Your plan. Your squad.
powered by
skool.com/the-brotherhood-5355
A group performance unit using my unique 1:1 coaching system. A 6-step Identity-first framework built on structure, accountability, and daily momentum