21d • Announcements
Strategy Saturday and Unique Black Friday Strategies for Your Online Business
We are officially in the countdown to Black Friday, and that means one thing:
Opportunity is WIDE open for every single one of you.
Black Friday isn’t just for big box stores or e-commerce giants — it’s a goldmine for digital entrepreneurs, course creators, and women building online businesses. This is the moment where people are actively searching for deals, solutions, shortcuts, and ways to change their lives before the year ends.
And YOU, my beautiful Boss Babepreneurs, have the power to position yourselves right in front of that demand.
So today, let’s map out some powerful, unique, and doable strategies you can use to stand out and make Black Friday work FOR you — even if you’re still building, even if you’re just starting, even if you’ve never run a promo before.
✨ Unique Black Friday Strategies for Your Online Business
1. Create a “Black Friday-Only” Bonus Stack
Instead of discounting your main offer, add bonuses that are ONLY available during BF weekend.
Think: templates, checklists, private Q&A, a mini-course, or a digital planner.
2. Use the “Mystery Bonus Envelope” Strategy
Everyone who buys during Black Friday gets a surprise gift reveal on Cyber Monday.
This increases urgency AND keeps people engaged all weekend.
3. Drop a “24-Hour Early Access List”
Let people sign up early to get your deal before the public.
It grows your email list AND boosts warm conversions instantly.
4. Promote with a “Countdown Series”
Film 5–7 short videos counting down to your offer:
• Day 5: What’s coming
• Day 4: Who it’s for
• Day 3: What they’ll get
• Day 2: Why it matters
• Day 1: The official announcement
5. Highlight the Transformation, Not the Price
Black Friday is the BEST time to sell outcomes — freedom, clarity, time back, financial stability — not just features.
6. Offer a “Partner-Up” Deal
Let buyers bring a friend for a discounted second seat.
This grows your community AND builds brand loyalty.
7. Do a “Mini Live Event”
Go live with:
• A quick training
• A behind-the-scenes tour
• A Q&A
And end the live with your Black Friday link + bonus reveal.
8. Run a Lead Magnet Push BEFORE You Sell
Offer a freebie this coming week to collect emails.
That way, when Black Friday hits, your audience is warmed up and ready.
9. Tease Behind-the-Scenes Prep
People LOVE watching you prepare:
• Recording bonuses
• Designing graphics
• Setting up your sales page
It builds anticipation and increases trust.
10. Create an “Instant Gratification” Offer
People want quick wins during the holidays.
Offer something they can download immediately — a toolkit, templates, a mini-lesson, presets, planners, or DFY content.
🌸 Strategy Saturday Affirmation
“I am creating powerful opportunities that align with my vision, my growth, and the freedom-filled life I am building.” 🌸
Which Black Friday strategy are you excited to try this year?
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Strategy Saturday and Unique Black Friday Strategies for Your Online Business
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