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8d (edited) • 💡Tips
A podcast won't fix a discovery problem
And I say that as someone who genuinely respects the format. Long listens, deeper trust, faster closes with warm prospects, when it works, it works well.
But here's the sequencing issue I keep seeing:
A podcast is built for people who already know you exist. It nurtures. It deepens. It converts warm prospects faster.
YouTube search does something different. It finds people who've never heard of you - at the exact moment they're looking for what you do.
Run both together and they're a powerful combination. The search video finds them. The podcast deepens the relationship once they're in your world.
But if you're only publishing podcast episodes and wondering why the pipeline is still inconsistent - that's not a content quality problem. That's a discovery problem. And more depth won't solve it.
Find them first. Then go deep.
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A podcast won't fix a discovery problem
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