The key to getting customers
The key to leads? This. Not your offer. Not your AI tool. Not your funnel. Your LEAD MAGNET. See, what you need in order to get qualified leads and people who are interested in buying your product.... is attention + trust. You need to be visible and catch people's attention.... And you need to be able to make them trust you. A lead magnet does this, and much more. See most people try to sell before anyone even knows them. that is why dms feel cold and conversion sucks. So what actually works is giving them a free taste of what they want, and then they can decide if they wanna buy more. Think about it like this: You get to taste a few pieces of cheese or bread from a farmers market, and if you like it, you can buy more. Lead magnets is like a taste of the core offer; not the full offer, but parts of it for free, to attract your ideal customer. What actually works for attracting customers is this: - Be visible where your ICP already hangs out - Answer questions they’re already asking - Share small wins, frameworks, or mistakes you’ve learned from - Let curiosity pull people into your DMs If you can help someone before you ever pitch them, you’ll never struggle with leads again. If you’re stuck and want a few practical ways to do this without spamming, my DMs are always open :)