2h • General Discussion
Why “more leads” is usually the wrong growth goal for AI
When agencies hit a plateau, the default reaction is predictable:
“Let’s get more leads.”
More traffic. More outreach. More campaigns.
But most AI agencies don’t have a lead shortage. They have a lead handling problem.
Here’s what actually breaks as volume increases:
• response time slows down
• qualification gets rushed
• sales talks to the wrong people
• good leads wait, bad leads consume attention
Revenue doesn’t scale with volume. It scales with decision quality.
The hidden cost of chasing volume
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Why “more leads” is usually the wrong growth goal for AI
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