“Set it and forget it” sounds efficient.
It’s usually expensive.
Here’s the truth…
Markets move.
Attention shifts.
Offers fatigue.
Ads don’t fail suddenly.
They decay quietly.
When nothing is monitored:
• Creative gets stale
• Costs creep up
• Conversions drop
• Budgets bleed
Example:
Two campaigns go live on the same day.
One is reviewed weekly and adjusted.
The other is left alone.
After 30 days, one scales.
The other flatlines.
Simple takeaway:
Ads are not a switch.
They’re a system that needs feedback.
Question for you —
what campaign is running right now that hasn’t been checked in weeks?