Another very strong point I touch on in the Realtor Starter Course is making allies with the boomers in your office. In every office there are a handful (or many many more depending on the company) of older agents that simply keep going. They stick around into their 60's & 70's (I have seen people I their 80's still plugging away!) for one reason or another. They are still producing and still servicing their network well into their later years. Of course there is nothing wrong with this. This business is a good long-term career path for that exact reason. As long as your network will continue to hire you as their TRUSTED advisor, you can work essentially forever... Good or bad thing, who knows. But options are key in this life, so 🤷‍♂️.. Anyways, back to the point, befriend a boomer. These agents have a long history (usually) in the business and a large network. You (young blood) come into their world and start at the bottom of their to-do list. SHOW THEM VALUE, Host their open houses, take out their entry level buyers, give them some technological advantages (email / calendar / social / marketing / CRM / AI etc). Be their lackey, do what they don't want to & can no longer be bothered to do. From investing your time in this direction (along with everything else you are going to be doing) you are slowly but surely bringing yourself into their business. Getting to know their clients, and becoming their reliable resource. Tying up all of their loose ends & making their business lives easier. Remember the compounding effect in Marketing Tip #1? Same thing here. Always look for ways to compound your efforts. What's in it for you? Exposure to an established business and bringing yourself into their world & network. oh, and WORK! What's in it for them? They can take some time off, everything still gets covered (the good / the bad / the ugly) and they can take a break (finally). Maybe work a half day here or there.. What ever they want to do now that they have all of this newfound time on their hands..

If you are in the first three years of your real estate career, here is a tip that I elaborate heavily on in the Real Estate Starter Course. Start a Farm area now! Start small and start now. Pick one building, or one postal mail-walk (usually cheaper than individual stamps depending on the farm size) or one small piece of a detached house neighbourhood as the target area.Think of it like compounding in your investment account. The more time focused on this strategy FROM you, the more it starts to return FOR you. The more exposure you get yourself in this area, the more people start to recognize your name over & over. In return your name as the local authority and specialist they need to call when they want to sell begins to solidify. One piece of mail per month per unit for the first year in a building of 20 units. That's 240 (20x12) points of contact by this time next year that would not have had. And these are not 20 random post cards that you sent out to 20 random people. These are hitting the same people every 30 days. repetition is how you are going to learn a new language & repetition is how your target market is going to learn your name. Now, this is not a silver bullet. But it is a very strong tool to ADD (and forever keep) in your arsenal of "balls in the air" working for you to bring name/brand awareness and inbound phone calls your way. How you most ideally pick this farm area, I will leave that detail in the course. But there are two tricks to this: 1. Pick a small enough area that it is financially manageable during good or bad months. 2. Mail once a month & NEVER stop, FOREVER! - daunting I know, just start... As your business & income grows you will then add more doors to the list (ONLY at a sustainable pace, don't get excited after one good pay check). From what I have seen, The only reason this is not the sole marketing plan for every agent in every neighborhood is because they can not handle the consistency of "never stop". There is a lot of competition in this form of very traditional marketing, yes. However there is just as much failure of consistency from those agents as there are competition trying to make this their one consistent thing...

Thanks for jumping in and checking out the page! If you have any questions regarding either the Readiness Assessment or the Starter Course, just ask. I am here to help and shine as much baseline clarity on the career choice/path as possible. Thanks again and I look forward to speaking with you & hearing about your journey into Real Estate! What city / country are you a / planning or becoming a Realtor in?