If You're Not Marking Up Materials 100%, You're Already Dead

Real talk:I charge $200 for a $100 part.

Every. Single. Time.

“But Ben, that’s ripping people off!”

No. You know what’s really ripping people off?

Going out of business in 18 months and leaving them with no warranty support.

Here’s the math these broke plumbers don’t get

That $100 part actually costs:

• $10 — gas to go get it

• $20 — truck payment & insurance

• $50 — your time to source it

• $10 — warehouse space

• $5 — software to track it

• $3 — credit card fees

You’re at $198 before you even make a dime.

But you charge $120 because you’re scared?

Congrats, you just PAID the customer $78 to work for them.

I built a $100M business with one rule:

Nothing leaves my warehouse for less than 100% markup. Nothing.

The customers who complain about your prices?

Let your competitors have them.

They’ll be out of business in two years

and those same customers will be calling you.

Price like you plan to be here in 20 years.

Because if you don’t, you won’t be.

2 comments

skool.com/the-action-group

Learn the exact strategies Ben Jordan used to scale his home service company to 8 figures—so you can turn simple trades into a booming business.

Leaderboard (30-day)

+31

+25

+21

+18

+11