At first, it looks like just another online shop… But it’s actually manufacturing its own health devices in the U.S. Let’s talk numbers 👇
Founded: 2012 Asking Price: $2,500,000
Manufacturing: In-house U.S. facility (MaxWell brand)
Business model: E-commerce (8 websites)
Customer base: DTC + professionals
📦 Products include:
- Portable wellness devices
- Medium & high-intensity recovery tools
- Clinic-level PEMF machines
- Rental & lease-to-own models
- Accessories + consults + training
This isn’t just physical products—it’s a full ecosystem.
💡 What makes it special? Only PEMF company led by an actual MD. Over 30 years of clinical experience. Founder built major trust in the niche through education + thought leadership.
That credibility drives sales.
💰 Financial overview (selective):
- Gross margin improving thanks to local manufacturing
- Online-first model = low overhead
- Heavy investment in education = high LTV
- No hard EBITDA or profit figures in teaser—needs deeper dive
📉 Risks to note:
- Brand closely tied to founder
- Transition to in-house production is recent
- Need to verify retention, CAC, and customer ops cost
But lots of upside if you can streamline and scale marketing.
Why I like it: Niche with loyal base High margins coming Content-led sales funnel Manufacturing = moat
With the right buyer, this could grow big without adding a huge team.
Want the full IM + details on this deal?
Comment “Wellness” below and I’ll send you the info.
More deals like this coming weekly.