Why being serious is keeping you poor. · 4D Copywriting Community

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Why being serious is keeping you poor.

Being serious is keeping you poor.

Ever heard the phrase, “humor lightens the mood”?

Well, when it comes to getting copywriting clients,

This is 100% true.

You can think of it like this:

When a prospect goes to check their inbox,

They’re EXPECTING to get pitched by some “professional-looking” dude,

Because they’ve seen thousands of those bland messages.

So by spicing up your outreach with a bit of humor every now and then,

You not only show that you’re a normal human being,

But you also:

• Make them like and trust you more

• Stand out from other copywriters

• Bring down their sales guard

…Therefore making them want to work with you more.

So the next time you’re doing outreach,

Remember to avoid looking like a dead-end doormat,

And add some fun to your message instead.

Clients will start paying you as they laugh.

That’s it for this post.

Have some fun,

Tyson 4D

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