👉 Question:
From @crystal0_0332 “Hey Tyson…
Had a warm lead I’m tryna convert to client.
Sent her a free marketing email so I can book a call with her.
But then here’s her response from the whole scenario…
“😂 it’s just so negative and speaks to victims versus empowered buyers. Also it speaks to my old industry. I’m focused on a completely different industry right now. Good luck with everything”
The laughing emoji is because I sent a meme when she ghosted.
What should be my response and next action steps?”
👉 Answer:
Move on to the next one, bro.
This happens, and it’s not the end of the world.
Take the lessons you learned from this prospect and make sure to implement them in your next outreaches.
For example, when sending your free value, take extra care with the brand voice and target audience.
It’s important that you’re sending a message that aligns with their brand… empowering buyers instead of speaking to victims in this case.
And you also wrote about something she isn’t working on anymore…
If she is now in a completely different industry, how was your free value going to help her?
This is a learning experience, G.
Take extra care that your outreach is really going to impress the prospect.