Today i finished the book influence and i want to share with you guys one of the most important concepts in this book.
Which is the reciprocity rule.
It is simple when you are trying to sell something to someone, you need to sell a free product to the person you want to sell to, so you can buy his loyalty.
It is based on a psychological method, and it is very efficient and commonly used in the field of marketing and sales.
So always keep it mind when you are writing your copy to give something for free so they can feel they owe you this.