Feb 15 • 💬 General
The Right Way to Review copy! (Belief Shifting)
Most people make this mistake when reviewing copy
They either react to your email leaving you confused
OR tell you what to do and never tell you why.
The Truth is:
Reviewing copy is Belief Shifting....
You essentially teach the other person what to change in his copy
And why he is changing it.
Example: lets say a friend tried to warn you not enter a specific bar...
And says this:
A "don't go to that bar"
B "That Bar is wicked!"
C "Don't go to that bar, theirs a man holding a Gun"
which are you more likely to respond to?
the obvious answer is "C"
why:
because it gave you a reason to not with a consequent tied to it
this my friend is how you Shift Beliefs
Most people who review copy are either A or B
Please "DON'T BE THAT GUY"
Do it the right way...
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The Right Way to Review copy! (Belief Shifting)
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