Hey guys! I'm trying to scale a clients brand to 6-figure and the brand is all about fashion, dress, pants...etc. The client has a shopify store and a digital presence on insta about 1.2K followers. The client wants to optimize the store, use emails to keep existing and new customers, and assist with 5 SEO optimized content a month(my own suggestion).
Running ads to the stores comes after optimization.
should I broker a sales commission deal, or get a onetime pay for setting everything up and still manage the process or both. because I will managing the whole process till whatever end.
One more thing, should the ad be directed to a middle funnel or straight up to the checkout page.
Your thoughts/opinions will be appreciated.
Note: The client is green on the digital marketing side of things.