Aug '24 (edited) • 💬 General
Master this "The Big 4" to write killer copy!
But first, you must understand four crucial emotions and how they operate within a work of copy.
Because these four emotions are present in the entire body of copy...
From the first word of the headline, down to last word in the P.S.
Every word of copywriting is specifically designed and choreographed to serve what call: The "The Big 4."
Basically, in great copy there are four main sentiments or emotions you want to trigger in your reader's mind...
These 4 do that... Or"are" that.
And each of The Big 4 comes in a pair.
Think of each item as having an "alter ego."
The alter ego is similar to the original emotion, but dressed up and comes with super powers.
Like Clark Kent and Superman. Or Peter Parker and Spider-Man if you prefer Marvel ( do)...
Anyways, you get it.
When applied correctly, alter egos can function as persuasion multipliers, or "amplifiers."
I know, this might sound complicated, but trust me, it's really simple. I promise.
Look..
Here are The Big 4:
New
Easy
Safe
Big
And here they are with their alter egos
attached:
New/Only
Easy/Anybody
Safe/Predictable
Big/Fast
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Master this "The Big 4" to write killer copy!
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