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Confused readers don’t buy.
But how do you avoid confusion?
Test your copy’s clarity.
Boil the offer (what the copy sells) down to a single sentence.
It should answer:
1. Who it’s for.
2. What problem it solves.
3. How it delivers the solution.
If you can’t explain the offer in one sentence, you can’t sell it effectively.
Try it now on a practice email and see if you can boil down the offer.
4D.
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Confused readers don’t buy.
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