BREAKING: Secret DM Script Makes Prospects Beg For A Call (here's how)...

Michiel Arkema

Aug '24 • 💬 General

"Where can I schedule, pleaaaase gimme the link"

That's what one of my prospects said in my DMS.

Why?

Because I used a highly effective (but secret) script for closing people over DMs.

What is this secret script... you might wonder?

Well, it's called 'P.C.O.'

I'll reveal it in just a moment...

But first, here's something very important you MUST understand beforehand:

If you've been struggling to get prospects to hop onto a call with you...

...it might be for the following reason:

You are talking too much about a desire, rather than a painful problem.

Examples of bad questions:

Are you looking for an email copywriter?
Would you like higher conversion rates on your emails?
Need someone to write your copy?

However...

Starting conversations talking about a desired outcome does more harm than good.

Why?

Like my favorite Entrepreur Myron Golden once said:

"When people don't know you and the first thing you say is about a benefit or desired outcome, they don't trust you.

Instead, align yourself with them by talking about their problem first."

And this leads us to the first phase of the secret script:

Phase #1) The P For 'Problem'

The first ever thing you should talk about when you try to close your prospect over DM is by having them talk about a problem in their business.

Example:

"Hey [name], I see you help people achieve [result]. How's that been going so far, are you facing any problems?"

If done correctly, the prospect should now talk about a problem he has.

For this example let's use the following problem:

"Yes, but I seem to have difficulty getting people to click on my Facebook ads"

Then after the prospect has stated his problem (and you know you can solve it)...

You head over to the second phase of the script.

Phase #2) The C For 'Cost'

According to studies done by psychologists...

People tend to avoid pain way more than act toward a desired outcome...

However...

The pain alone rarely moves people.

You need to make them aware of what the cost is when they don't solve the problem ASAP.

Now, you can't just tell them what their problem has been costing them.

THEY NEED TO TELL YOU.

How do you make them tell you?

Simple....

Here's what I'd say:

"Gotcha, for how long have you been struggling with [problem]" — Wait for their answer...
"I see, what is the price of the service you're selling?" — Wait for their answer...

Then with those details, I would say something like this:

"Okay, I understand. Now, would you agree with me that because you sell your program for $5000, you want around 1 new client each week but you've been struggling with landing clients for 4 months...

That you missed out on $80.000?!? ($5000/week x 4 months = $80.000)

Now, you wait for them to agree with your valuation (9 times out of 10, they will say YES).

And only when they've agreed on the cost of not solving their problem...

You can head over to the last step.

Phase #3) The O For 'Offer'.

Here's what to say:

"Alrighty, now if I could help you solve that problem for you, would it be worth a short chat?"

Let them say yes again...

Then say:

"Awesome, here's a link to my calendar. Go schedule a meeting at your preferred time and we'll speak to each other then, okay?"

Let them schedule the call and on the call, you sell them your service (or work for free if you have no testimonials yet.)

And that my friend... in a nutshell... is the highly effective (but secret) closing script for DMS.