BAIT and SWITCH copywriting email format 🗿(help needed)

May '24 (edited) • 💬 General

I wrote this unique style of copy today which I call the "bait and switch" format.

Sure you've seen the "bait and rizz" outreach method, but nonetheless you've never seen the bait and switch format.

This was a value email in the fitness/self-improvement niche that I wrote for my client.

(I assembled a lot of points from Tyson's listicle email)

I'm not sure if it would have the highest number of conversions.

but just any feedback from the copywriting experts here would be valuable!

Lemme know how I can make it less clunky and make it flow better

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