While we’re on the big topic of Labubu strategies… I wanted to ask… why do people look after them so much?
They’re a $30 toy!
People are keeping them mint, not putting them on bags like they’re designed to, and instead buying cases for them to protect them, or keeping them in their boxes. No way people would cut the tags off. One scratch and it’s game over… tears!
Flossys Dad got her one and told her she couldn’t take it to Kinder as it was too special. But… she takes other toys that cost more… How did they get us to care so much?
People aren’t doing this with like, $30 Kmart toys! What strategies are getting people to value these so greatly, and to treat mass produced items with such consideration!
This kind of care often only happens for high ticket items like luxury bags for example. Like, they won’t put the bag on a table incase the feet get scratched. They buy bag raincoats, and wrap twillys around the straps.
How did they get this kind of respect for an item on something essentially cheap?
What can we learn from this so that people value our offers more?