That Cheer School is the premier coaching home for competitive cheer coaches and choreographers who want to build better routines, run smarter practices, understand scoring, and lead with confidence.
Hi! I'm John Knowles, a World Championship coach, choreographer, educator, and speaker. I created That Cheer School because I know great teams aren't built by accident. They're built through intentional decisions, thoughtful coaching, and a commitment to continuous growth.
Inside, I'll show you the frameworks and decision-making processes I use throughout the season, so you can build stronger choreography, coach with confidence, and continue growing alongside a supportive community committed to raising the standard in our sport.
Let's get into it! 👉 Click ‘Start Free Trial’ now to secure your spot.