I created this Excel spreadsheet, complete with formulas, for you to use as a basis for your 2026 marketing budget. Download it with my compliments share it with your friends. We're all in this together.

Here is a list of 50 commonly searched marketing terms and their definitions: 1. Marketing: The process of promoting, selling, and distributing products or services to customers. 2. Advertising: Paid communication aimed at promoting a product, service, or brand to a target audience. 3. Digital Marketing: Marketing activities conducted through digital channels such as websites, social media, search engines, email, and mobile apps. 4. SEO (Search Engine Optimization): The practice of optimizing a website to improve its visibility and ranking in search engine results pages. 5. SEM (Search Engine Marketing): Marketing techniques used to increase visibility and drive traffic to websites through paid search engine advertising. 6. Social Media Marketing: The use of social media platforms to promote products, services, or brands and engage with target audiences. 7. Content Marketing: A marketing strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a specific audience. 8. Influencer Marketing: Collaborating with influential individuals on social media to promote a product or service and reach their followers. 9. Email Marketing: Sending commercial messages, typically in the form of emails, to a group of people to promote products or services and build customer relationships. 10. Affiliate Marketing: A performance-based marketing model where affiliates earn a commission for promoting another company’s products or services and driving sales. 11. Conversion Rate: The percentage of website visitors or recipients of a marketing message who complete a desired action, such as making a purchase or filling out a form. 12. ROI (Return on Investment): A measure used to evaluate the profitability or effectiveness of a marketing campaign or investment. 13. Branding: The process of creating a unique and identifiable name, design, symbol, or image that represents a company or its products in the market. 14. Target Audience: A specific group of consumers or businesses that a marketing campaign is designed to reach and engage with. 15. Market Segmentation: Dividing a market into distinct groups of consumers with similar characteristics, needs, or behaviors. 16. Customer Relationship Management (CRM): A system or approach that helps manage a company’s interactions and relationships with existing and potential customers. 17. Call to Action (CTA): A prompt or instruction given to the audience to encourage them to take a specific action, such as “Buy Now” or “Sign Up.” 18. Landing Page: A web page designed specifically for a marketing campaign, usually featuring content and elements to encourage visitors to take a specific action. 19. A/B Testing: Comparing two versions of a webpage or marketing element to determine which one performs better in terms of engagement or conversion. 20. Lead Generation: The process of identifying and attracting potential customers (leads) who have shown interest in a product or service. 21. Market Research: The collection and analysis of data about consumers, competitors, and market trends to guide marketing strategies and decision-making. 22. Customer Segmentation: Dividing a company’s customer base into distinct groups based on demographics, behaviors, preferences, or other criteria. 23. CRM Software: Software tools or platforms that help organizations manage and track customer interactions, sales, and marketing efforts. 24. Customer Lifetime Value (CLTV): The predicted net profit generated by a customer over their entire relationship with a company. 25. Influencer: An individual or content creator who has a significant following and can influence the opinions, behaviors, or purchase decisions of their audience. 26. Mobile Marketing: Marketing activities and campaigns designed specifically for mobile devices, such as smartphones and tablets. 27. Conversion Funnel: The series of steps a potential customer goes through, from initial awareness to making a purchase or taking a desired action. 28. Analytics: The collection, measurement, analysis, and reporting of data to understand and optimize marketing performance and strategies. 29. Viral Marketing: A marketing strategy that aims to create content or campaigns that spread rapidly and extensively through word-of-mouth or social sharing. 30. Guerrilla Marketing: Unconventional and creative marketing strategies that rely on low-cost, high-impact tactics to engage and surprise the target audience. 31. Customer Retention: The process of keeping existing customers engaged and satisfied to encourage repeat purchases and long-term loyalty. 32. Click-through Rate (CTR): The percentage of people who click on a specific link, advertisement, or call to action out of the total number of views or impressions. 33. Unique Selling Proposition (USP): The unique advantage or benefit that sets a product or service apart from competitors in the market. 34. Marketing Automation: The use of software and technology to automate repetitive marketing tasks, streamline processes, and improve efficiency. 35. Market Share: The portion or percentage of a market that a company controls or owns in terms of sales, customers, or other relevant metrics. 36. Public Relations (PR): The practice of managing and maintaining a favorable public image and relationships with the media, stakeholders, and the general public. 37. Customer Experience (CX): The overall impression and perception a customer has of a company, based on their interactions and experiences across various touchpoints. 38. Retargeting: Displaying targeted advertisements to people who have previously visited a website or expressed interest in a product or service. 39. Influencer Outreach: The process of reaching out to influencers and building relationships with them to collaborate on marketing campaigns. 40. KPI (Key Performance Indicator): Specific metrics or data points used to measure the success or performance of a marketing campaign or strategy. 41. B2B (Business-to-Business): Marketing and transactions conducted between businesses or organizations rather than between a business and individual consumers. 42. B2C (Business-to-Consumer): Marketing and transactions conducted between a business and individual consumers. 43. Guerrilla Marketing: Unconventional and creative marketing strategies that rely on low-cost, high-impact tactics to engage and surprise the target audience. 44. CPM (Cost per Thousand): A pricing model used in advertising where advertisers pay for every thousand impressions or views of their ad. 45. Customer Persona: A fictional representation of an ideal customer based on market research and data, used to guide marketing strategies and messaging. 46. Social Listening: Monitoring and analyzing online conversations and mentions of a brand or product on social media to gain insights and respond effectively. 47. Gamification: The use of game elements and mechanics, such as rewards, challenges, and competition, to engage and motivate customers. 48. Above the Fold: The portion of a web page or email that is visible without scrolling, considered to be the most valuable and attention-grabbing area. 49. Conversion Optimization: The process of improving website or landing page elements to increase the percentage of visitors who take a desired action. 50. Omni-Channel Marketing: A strategy that aims to provide a seamless and integrated customer experience across multiple channels, such as online, offline, mobile, and in-store.

Well... Here we are. starting this road of helping and learning from each other about the awesome and sometimes complex world of marketing. It is all about education and there are no dumb questions here. ASk away and let's grow together. LET"S GO!!!!!!