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14d • SEO
Why I 🤮 The Word "Engagement"
I’m going to say this directly…
A lot of Skool and Facebook group owners are putting pressure on themselves to “increase engagement”… without actually knowing what to post or why it isn’t working.
If you’ve ever Googled or asked AI things like:
• “what should I post in my Skool group”
• “what kind of posts get engagement in a Skool community”
• “what should I post to get more engagement in my Facebook group”
• “why aren’t people engaging in my community”
You’re not asking the wrong questions.
You’re just being handed surface-level answers.
Here’s what I see happening.
When engagement becomes the goal, posting starts to feel forced.
Say it this way.
Use this prompt.
Post more often.
Ask better questions.
“Engagement” has become a buzzword that tries to cover everything…the tactics, the hacks, the prompts, the hype.
And at the same time, it’s become a complete buzzkill.
Because once we start chasing engagement, community posts turn into performances… not conversations.
What most people are actually looking for isn’t a better engagement tactic.
They’re looking for real connection.
Actual conversation.
A sense that there are humans on the other side of the screen.
But that part rarely gets said out loud.
So we keep calling it “engagement”… and miss what people are really asking for.
What if engagement was just:
• “Hey, here’s what I worked on today.”
• “This came up for me last night.”
• “I went down a rabbit hole on this and wanted to share.”
Not optimized.
Not engineered.
Just human.
I think about my Bunco group when I look at communities.
We all showed up because of a silly dice game. That was the topic.
But we don’t sit around talking about Bunco all night.
We talk about our kids.
Our jobs.
Our relationships.
What we’re watching.
What’s hard.
What’s funny.
Two people in the group are competitive and keep the game moving. Without them, we’d probably stop playing altogether and just talk.
The game brought us together.
The human connection is why we stay.
I see the same pattern in Skool and Facebook communities.
Groups that focus only on the topic people joined for often feel stalled unless the human element is allowed to exist inside that topic.
People didn’t join your community to perform.
They joined because they wanted to feel connected around something they care about.
So instead of asking,
“What should I post to get more engagement?”
A better question is often:
“What would feel natural to share here if I were just talking to people?”
🤝 If you want to see your community from a new member’s perspective and understand what your posts are actually signaling… book a Community Review.
I’ll walk through your Skool or Facebook group through the eyes of a member and show you what’s shaping interaction, connection, and momentum… and why certain posts land while others don’t.
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Why I 🤮 The Word "Engagement"
