👍👎 Skool Cover Images, Dos & Don'ts ✅ ❌

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30d (edited) • 💡Tips

After seeing a lot of covers and noticing some common areas for improvement, here are 20 Dos & Don'ts For Your Skool Covers.

Please consider as helpful guidelines, not strict rules 🙅‍♀️ (even though my list sounds very bossy)

DOs 👍

✅ Do the 7 second scroll test. When we scroll Discovery, is it obvious in under 7 secs what you do?

✅ Do focus on your niche topic and who you serve

✅ Do focus on the outcome, result and benefit

✅ Do focus on the problem, pain or struggle you solve

✅ Do portray your unique personality, style and vibe

✅ Do include a headshot if you're the face of your community

✅ Do generate curiosity and make people want to click

✅ Do use BIG TEXT that stands out and is easy to skim & scan

✅ Do use colors that stand out, especially for your text

✅ Do use your own words and human touch, not just AI

DON'Ts 👎

❌ Don't make the focus your community name if the name doesn't explain what it's about

❌ Don't make the focus a brand name or logo that has no context or meaning to anyone

❌ Don't include fluff or meaningless words that serve no purpose

❌ Don't use industry jargon or abbreviations people don't know

❌ Don't include too much small text that we can't read

❌ Don't make your cover too cluttered and busy

❌ Don't let your text get lost on busy backgrounds

❌ Don't rely on your bio to explain your community. People don't see your bio on ads.

❌ Don't forget your cover image is SMALL! So test readability where it actually gets seen

❌ Don't forget your cover image doesn't show on your About Page on mobile (so make a version for your about page too)

🎁 Overall, there's a good reason why Sam & Kirby call it "packaging". Packaging is on the OUTSIDE of your community and should be designed for outsiders who know NOTHING about you yet.

Yes, the cover image is also displayed inside our community, but don't approach it as a pretty brand banner. It has a much bigger job to do on the outside 👉 usher the right people inside.

Hope you find this useful. Here for you if you have any questions 🤗

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👍👎 Skool Cover Images, Dos & Don'ts ✅ ❌