One phrase is quietly killing your TikTok reach — and most people don't even know it.
The phrase: "link in bio."
TikTok started suppressing content that includes it — in captions, comments, and spoken audio — because it became a spam signal on the platform.
So what do you say instead?
In your video: "tap my profile to find out more"
In your caption: "details on my profile"
In comments: "check my profile page"
The link in your bio still works perfectly. It's just the phrase itself that triggers the filter.
Worth knowing before your next post 📌