Start January with momentum marketing.
Run a 7-day challenge or webinar series focused on “How to File Like a CEO” teaching clients how to organize docs, understand deductions, and prep early.
⚙️ Why it works: It positions you as an expert educator, builds authority, and fills your early-season pipeline.
💬 Hook Example:
“New year, new numbers. Join the ‘File Like a CEO’ challenge and walk into tax season like you own it because you do.”
💡 Tip: Capture leads via registration and retarget them with your full prep offer.