Everyone’s selling discounts you sell readiness.
Instead of “$50 off tax prep,” position it as “The Black Friday Business Setup Bundle” EIN, business filing, and tax strategy session all-in-one.
🧠 Why it works: Entrepreneurs are in spending mode and mentally preparing for the new year. You’re not a service they’re investing in next year’s growth.
🔥 Add urgency: “Only available until Cyber Monday.”
💬 Call-to-Action Example:
“Don’t wait for tax season to start acting like a business owner. Lock in your 2026 tax advantage this Black Friday.”