9h • General discussion
Complexity Doesn’t Create Value - Simplicity Does.
Some people think adding more steps makes something more valuable.
I think the opposite.
If two automated agents solve the same problem equally well, I’ll choose the one that is simpler and easier to use every time.
Customers don’t pay for complexity.
They pay for outcomes -and for making their lives easier.
The best automation often feels almost invisible: fewer steps, less friction, less effort.
And this applies to almost everything -software, services, processes, and even content.
Complexity may demonstrate how much work went into something.
Simplicity demonstrates how well you understood the problem.
That has been my goal with ClickFlow from day one.
What part of your business or offer could you simplify today?
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Complexity Doesn’t Create Value - Simplicity Does.
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