Most creators get this backwards.
They hear "post more" and sprint — three videos in one week, nothing for two weeks, then another burst. And wonder why nothing compounds.
Here's what's actually happening. Every consistent upload teaches the algorithm who watches you and that you're worth investing in. When you go quiet, that learning slows down and distribution pulls back on everything — including your best videos.
Volume gets you in front of more people faster. But volume without consistency underneath it is just noise. A sprint followed by silence teaches the algorithm nothing it can rely on.
Start with what you can sustain indefinitely. One video per week for a year builds more than two per week that burns you out in three months. Lock the cadence first. Then add volume once the floor is solid.
What does your current posting look like — steady or in bursts? Drop it below. 👇