Welcome Our New Member. The "3-2-1 Loyalty Loop."

We're growing again Syndicate Fam! Please welcome

to the group. She's from the UK and works particularly in Scotland do online and in person service in terms of training coaching speaking etc.. Her skills include being a Leadership & inclusion advisor and ADHD coach, embedding inclusive practice into culture, leadership and performance. Please give her a warm welcome and Amanda please start a post to let us know a bit more about you.

For Today's "Tuesday Tool For Growth," I'm sharing “The 3-2-1 Loyalty Loop”

I can't tell you how many times I get phone calls from past contractors asking me use their service again or get something new, especially in the Spring/Early Summer. This includes window installers, landscapers, kitchen upgraders, etc.. and it's one way to grow your business, but cold calling is the worst!!

Most businesses only contact customers when they want a sale. However, to build a strong community and lay a foundation of trust with your customers, stay visible between purchases all year round.

Here’s today’s retention tool:

Every Week:

3 Check-Ins: Send 3 quick messages to past customers or clients just to ask how things are going. Do not try to sell them anything. Tell them something reminded you of them and you wanted to say Hi, and see how they are doing.
2 Spotlights: Publicly celebrate 2 customers, members, or collaborators on social media. You can respond to one of their social media posts and congratulate them or tell them why the post is good news. Just sing their praises and say why you were happy to work with them.
1 Surprise Value Add: Share one free tip, template, discount, referral, or helpful resource with your audience. This is where having a newsletter comes in handy or a mailing list. Just share the offer and let them come to you. As always, measure what offer's drives the most responses.

Why it works: People stay loyal to businesses that make them feel seen, not sold to.

This creates: