Thursday Success Chat and Strategy Lab
Good Morning Syndicate Fam. Just a quick FYI, I have my second Cataract Surgery on my Left Eye this morning, so I will not be at our Coffee Chat this morning. If any of you have a chance to go in and chat with other members, please have fun and enjoy a morning chat. Next week will be leading the Success Chat on AI and how to use ethically and soundly for your business.
One of the things that came out of our poll a few weeks back, was you wanted more referrals from our members here in the Syndicate. Well today's Strategy Lab is about making that a little more pointed and easier for everyone...
Thursday Strategy Lab: The “Referral Trigger” Audit
Most business owners say, “I’d love more referrals.”
But here’s the strategy question: Have you actually made your business easy to refer?
Today’s lab is about creating one clear “referral trigger” — a simple sentence someone can remember when they meet your ideal customer.
Instead of saying:
“I do marketing.” “I’m a coach.” “I run a small business.” or “I make products.”
Try building this:
“Send people to me when they need help with __________, especially if they are __________ and want __________.”
Example:
“Send people to me when they need help turning their podcast into a business tool, especially if they are LGBTQ entrepreneurs who want more visibility and better leads.”
Your action step today:
  1. Fill in your referral trigger sentence.
  2. Post it in the comments.
  3. Read at least three other member posts and tag someone you know who might be a good connection.
Strategy is not just what you sell. Strategy is making sure your community knows who to send your way and why.
*** Remember there is a "Referral" Tab above where you post how best for members to refer to you, and a "Testimonials" Tab to shout out your fellow members when they help you out.
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Scott Fullerton
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Thursday Success Chat and Strategy Lab
LGBTQ Success Syndicate
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Building a powerful community for LGBTQ entrepreneurs, brands, creators, and marketing professionals, to rise with pride, profit, and support. 🌈⚡
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