Newest Addition, Coffee Chat at 10, Thursday Strategy Lab

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So happy we have another new member adding their wisdom and voice to our conversation. Please welcome

to the Success Syndicate. Nicki, you can go to our "Introductions" tab and brag about yourself a little bit and read about some of our other members there.

Today we have Coffee Chat for Premium and VIP memberst at 10am US Eastern time. Join us if you can for a little conversation, Syndicate planning, bringing your challenges from this week to the Group Think, and just enjoying each others company. Click on the link in the calendar or here: https://www.skool.com/successsyndicate/calendar?eid=65569cd25a504310aa386a9e82dbfd08&eoid=1770303600

Thursday Strategy Lab

The “Signal > Noise” Growth Strategy

How LGBTQ+ Business Leaders Can Stop Chasing Everything, and Start Being Remembered

Today’s Lab Focus: Most businesses don’t struggle because they lack talent. They struggle because their message gets lost. This week’s strategy helps you clarify what you want to be known for, reinforce it consistently, and turn that clarity into trust, referrals, and revenue.

The Strategy: Own One Signal

Instead of trying to be everywhere, for everyone, doing everything, you intentionally amplify one core signal that your audience can instantly recognize and repeat.

Visibility without clarity = noise

Clarity with consistency = growth

Step-by-Step Strategy Lab Exercise

Step 1: Define Your ONE Signal

Answer this in one sentence:

“People come to my business because we are known for __________.”

Examples:

“We simplify compliance for small queer-owned businesses.”
“We help creators turn visibility into paid opportunities.”
“We are the calm, trusted experts during business transitions.”

If you can’t say it clearly, your audience can’t remember it.

Step 2: Align Your Offers to the Signal

Review your current services or products and ask:

Which ones reinforce this signal?
Which ones dilute it?

Strategy move: Pause or de-emphasize one offer that doesn’t support your core signal, even if it makes money. (Clarity scales faster than clutter.)

Step 3: Repeat the Signal Everywhere (Without Repeating Yourself)

Your signal should appear in:

Your bio or “About” section
How you describe your work in conversations
Your content themes
Client onboarding language

You’re not being repetitive, you’re being recognizable.

Why This Works for LGBTQ+ Business Leaders

Many of us were taught to prove worth through over-delivery
This strategy replaces over-extension with authority
It helps your audience explain you for you(“Oh, you need to talk to them—they’re the ones who do X.”)

That’s when referrals start happening without chasing.

Lab Reflection (Post in the Comments)