Street-Level SEO Pros Checklist
🚀 Getting Started: The Street-Level Audit Welcome to Street-Level SEO Pros. Before we dive into the Landmark Method, you need to ensure your foundation is solid. Complete these 5 steps to prep your business for total neighborhood dominance. 1. The Category Match Check Open your Google Business Profile (GBP) and your Website. - Action: List your Primary and Secondary GBP categories. - The Goal: Does your website have a dedicated, high-quality page for every single category listed on your GBP? If not, you have a signal gap. 2. The "Money Page" Audit Look at your main Service Pages (your "Money Pages"). - Action: Check your H1 tags and Meta Titles. - The Goal: They should match your GBP service names exactly. If your GBP says "Hardwood Floor Installation," your website page shouldn't just say "Flooring." 3. The PAA (People Also Ask) Scan Go to Google and type in your primary service + your city. - Action: Look at the "People Also Ask" box. - The Goal: Write down the top 3-5 questions. These are the blueprints for your first authority-building blog posts that will link to your service pages. 4. Landmark Identification Identify the top 5 neighborhoods or local landmarks (parks, stadiums, historic districts) where you want more jobs. - Action: Create a list. - The Goal: These will become your "Landmark Entry Pages" to capture hyper-local traffic that your competitors are missing. 5. NAP+W Consistency Ensure your Name, Address, Phone, and Website URL are identical across the web. - Action: Compare your website footer to your GBP and your Facebook page. - The Goal: Zero discrepancies. Even a "St." vs "Street" can weaken your local signal. Next Step: Once you’ve completed this audit, post a screenshot of your Category Match list in the community tab. Let’s see where your biggest growth opportunities are!🤑