I wonder how many of the people who read my articles have heard of the Five Elements of Speaking? I’d like to know, because I wrote them, and it's about time I got them out there. As a shiatsu therapist, I worked with Chinese medicine, which uses the Five Elements of Health. I wondered if these five elements could be applied to other businesses? Can it be applied in your business? I believe they can. The First Element of Speaking is Fire. How many times have you seen a boss, a speaker, who's fired up? Who’s really buzzing, emitting energy, and naturally attracting people to them, just as fire attracts people to its flame. “They’re on fire”. Who hasn’t heard that said before? You see, it was Fire that started the universe. The Big Bang. It started everything. It's the idea, the emotion generated by enthusiasm. We’ve all the theme of your speech; that's your fire. It’s the way you introduce yourself to the audience. Fire in the belly can inspire people to fight, to achieve, and change other people’s lives. But Fire needs the elements around it in order to draw the crowds safely. Storytellers need FIRE. Physical fire is great when the storytelling takes place outdoors; inside, they have to create the fire by marketing, the location and their opening. They need the audience to gather, move closer and feel comfortable enough to listen. The storyteller, the artist, brings laughter, song, and silence. Our heartbeat is raised; we feel hot; there is passion, and the circulation/persperation improve. We love being with people. Nature tells us that FIRE is associated with maturity, laughter, the colour red, and sex. FIRE is used to bring a spiritual nature to an event; pagans, christians, muslims, jews, buddhists, bedouin, you name the culture, fire sits at its heart. And many of them ‘worship’ the Sun. Religion, of course, is heavily involved with FIRE as a symbol of judgement, purification and power. Many references to “Burning bushes”, “pillars of fire”, “tongues of fire”, spirits and of course, Hell. Most other spiritual practices have Fire at the centre of their faith.