Parents of 2028s, 2029s, and 2030s,
I spend a lot of my day on the phone with parents of High School Juniors (Class of 2027). If I could record those calls and play them for you, you’d start working on recruiting this afternoon. By Junior year, most families are in what I call the "Recruiting Emergency Room." They’re panicked, they’re behind, and they suddenly realize they’ve spent two years burning daylight on the wrong schools and expensive camps that were never going to recruit them anyway.
You have the one thing those parents would pay anything for: Time.
If you are a Freshman, a Sophomore, or an 8th grader, you aren't in a crisis yet—which is exactly why this is the time to build your machine. You can either spend the next 30 days getting organized, or you can spend your Junior year praying for a miracle.
The "Green Light" You Need to Know About
In the college soccer world, June 15th after Sophomore year is D-Day. It’s the very first day D1 coaches are legally allowed to pick up the phone and call or text a recruit directly.
Imagine 1,000 coaches all hitting "Send" at 12:01 AM. If your "Marketing Machine" isn't built, your video isn't ready, and your CSN Recruiting Readiness Score isn't established before that date, you’re invisible. We start now so that when your June 15th hits, your phone is the one ringing.
The 30-Day "No-Panic" Roadmap
I’ve put together a 30-Day Recruiting Foundation Plan specifically for the '28, '29, and '30 classes. No stress, no 1,000 questions—just four weeks of moving the needle.
  • Week 1: The Reality Check (The CSN Score). We stop guessing. We run our algorithm on your league, accolades, and academics to give you a CSN Recruiting Readiness Score. You’ll know exactly where you stand in the market today.
  • Week 2: The Strike Zone (The Target List). We find the schools where coaches will actually open your emails. We don't only pick "dream schools"; we pick attainable targets.
  • Week 3: The Hook (The 60-Second Video). Coaches have no time. We audit your film to make sure your best traits are in the first three clips.
  • Week 4: The Distribution (The Machine). We set up your portal and outreach system so it works while you sleep.
Let’s Walk Through It Together
I know this can feel like a lot to take in when you’re just starting out. If you’d like to discuss this 30-day plan and see how it fits your kid's specific situation, book a quick 15-minute Zoom call with me. I’ll walk you through the process and show you exactly how we get the "machine" running.
The "Low Hanging Fruit" in recruiting are the kids who show up to Junior year already organized. When the window opens, the kids with a system win. The kids who are "winging it" lose.
Let’s get to work.
Steve Coxon 18-Year D1 Head Coach | CT Hall of Fame / Founder, CFC and CSN
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Parents of 2028s, 2029s, and 2030s,
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