Highlight Video Strategy: The CSN Standard!
Folks
I was just reviewing some film for one of our clients and it’s a good reminder of what actually works when you’re trying to catch a coach's eye.
To get a recruiter to stop and take notice, you have to follow a specific standard.
A college coach usually decides in about 30 seconds if a player is a fit for their roster. Here is the formula we use at CSN to make sure your film hits the mark:
- Add some energy with audio: A silent video feels sterile. You need a soundtrack that builds a bit of tempo without being over the top. If the video has a heartbeat, the player looks more dynamic on the pitch.
- The "Best Of" Structure: Coaches value their time, so lead with your best stuff.
- The "Living" Reel: This is the most important bit—your video is a living document. You need to keep adding to it as you progress through the season. If you play a blinder this weekend and get a clip that’s better than your current #1, swap it in immediately. Showing coaches that you are getting better every single week is how you prove your value.
The Goal: Wow them in those first 15–30 seconds. This is your intro. If they want to see a full match, we can send them to your YouTube channel later to close the deal.
Have a look at your current "Intro 30 seconds" this weekend. If it doesn’t represent your absolute highest level of play right now, it’s time to update it.
I’ve put a full blueprint in the Classroom if you need more guidance - https://www.skool.com/college-soccer-recruiting-hub-7734/classroom/86f39b67?md=98b0f947dd0a445997a7ac8c233f6a86
See you in the trenches,
Steve Coxon
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Highlight Video Strategy: The CSN Standard!
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Navigate the college soccer recruiting journey: Build a clear plan, generate coach interest in 6 months, and avoid costly mistakes.
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