Nov 1 • General Discussion
Welcome to The SVL Community
Hey everyone, and welcome to the community. I'm JT (J. Todd Jennings), and I want to share why I built this community and assembled the SVL Team of Mentors.
I've crossed 31 Ironman finish lines, including competing at the World Championships and multiple Ultra-Marathons. Each of those 140.6-mile journeys taught me something profound: success isn't about the sprint—it's about showing up mile after mile, especially when it gets uncomfortable.
The same principle has guided my 30+ years in tech leadership. As a CTO who's scaled SaaS platforms from startup to 400M members, led distributed engineering teams, and navigated the chaos of hypergrowth at companies like Gold Athletics and Endurance Zone, I've learned that building a business is the ultimate endurance event.
Here's what I know to be true:
- Your first mile won't be pretty (my first startup wasn't either)
- You'll hit walls at miles 13, 20, and 26 (we all do)
- The difference between DNF and crossing the finish line? Community, strategy, and relentless forward motion
I didn't start Startup Venture Lab to teach theory from an ivory tower. I built it because I've been in the trenches—debugging code at 3 AM, pivoting business models on the fly, and turning "impossible" technical challenges into competitive advantages.
This community is for entrepreneurs who understand:
- Building a business is about daily consistency, not overnight miracles
- Real growth happens when you're uncomfortable
- The best insights come from people actively in the arena
- Tools and templates are worthless without execution
Just like in endurance sports, you don't need to be the fastest or the strongest. You need to be the most persistent. You need the right training plan, the right nutrition (in our case, knowledge and tools), and a support crew that gets it.
What you'll find here: No fluff. No "get rich quick" schemes. Just battle-tested frameworks, real-time problem-solving with peers who are building alongside you, and the accountability to keep moving when motivation fades.
Whether you're building your MVP on nights and weekends or going all-in on your vision, we've designed everything to adapt to your pace. Because I know what it's like to juggle a full-time tech leadership role while building on the side.
My commitment to you: I'll share everything I've learned from scaling multiple ventures, the mistakes that cost me time and money, and the shortcuts that actually work. More importantly, I'll connect you with a community of builders who are just as committed to crossing their finish line as you are.
This isn't about downloading another PDF or watching another webinar. This is about putting in the work, day after day, with people who refuse to quit.
If you're ready to treat your startup journey like the endurance event it truly is—with proper training, the right support crew, and an unwavering commitment to forward progress—then welcome to Startup Venture Lab.
Let's build something extraordinary together.
Ready to start? Introduce yourself below and tell us: What's your current mile marker, and what's the finish line you're racing toward?
JT
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Welcome to The SVL Community
