I'm about 4 months out from leaving my corporate job to start a digital marketing agency and the pricing thing is breaking my brain. I've been looking at what others charge - seen everything from $1,500/month retainers to $8,000+ for similar scopes - and I genuinely can't tell if I should undercut to get my first two or three clients fast, or if starting low just trains people to expect low forever. My current salary is around $95k so I have some runway saved up, but I keep going back and forth on whether to position as a budget option to get case studies quickly or just charge something closer to market rate and accept that it'll take longer to close anyone. Has anyone actually tracked what happened to their client quality or retention when they started at a lower price point versus coming in closer to what they wanted to charge long-term?