IG Limits - Don't get banned!!!
Instagram’s Daily Limits – Like
Instagram allows you to like 300 to 400 photos each day, but we don’t do more than 200 likes a day. If you want to keep up with the Instagram like limit, you’d better not do more than 30 likes per hour.
Pro Tip on Instagram Like Limits: When liking posts, make sure you like posts from the accounts you follow; otherwise, you increase the chance of getting banned.
Instagram Follow/Unfollow Limits
It is similar to likes. You have an Instagram following limit per day, every 28 – 38 seconds. But also under 200 an hour.
Instagram Follow Limit:
You can follow about ten accounts per hour during your awake time, leading to a maximum of 100-150 follow requests per day. However, be careful not to follow them at once, as it may result in getting shadowbanned.
Pro Tip: Instagram won't let you follow more than 7,500 people. Anyone who’s currently following more than 7,500 people did so before this change.
Instagram Unfollow Limit:
If you want to mass unfollow on Instagram, don’t do it at once for the safety of your account!
You can unfollow 60 accounts per hour and 150 accounts per day. If you surpass this Instagram unfollow limit, you may temporarily lose access to your account.
Note: If you are using follow/unfollow method to build your brand on Instagram, it’s best to start slowly and then gradually increase the number of following and unfollowing over time.
As an example:
  • In week 1: 30 follows/unfollows per day
  • In week 2: 60 follows/unfollows per day
  • In week 3: 120 follows/unfollows per day
Instagram Comment Limits
You need to keep those under 12-14 an hour, with a 350 – 400 second break between each one.
Do not comment on other IG users’ posts too fast because Instagram might consider you a bot and block your account.
Therefore, wait between 20-30 seconds between each like or comment.
Keep the following points in mind:
  • You can only use a maximum of 5 @ mentions in a single comment.
  • Instagram’s algorithms restrict the use of more than 30 hashtags in a single comment.
  • Repeatedly posting the same comment, including emojis, is prohibited.
  • It’s important to note that specific words and phrases are filtered to ensure compliance with Instagram Community Guidelines.
Instagram Message (DMs) Limit
There is no publicly known limit for sending DMs; however, trusted accounts are expected to send 50-100 DMs/day.
Here are some other tips to not get blocked because of the Instagram DM limit:
  • Don’t send the same Instagram messages to multiple people. Write and send different text versions of the same message. 
  • Send personalized messages to avoid sounding like Instagram spam messages.
  • If you receive a lot of DMs, reply to them gradually (a few in the morning, mid-day, and afternoon, to avoid getting action-blocked).
Instagram Post and Story Limit
There are no specific limits on the number of photos and videos you can post on Instagram. Whether you consider it on a daily or hourly basis, there is no set Instagram post limit.
Additionally, you are free to share as much content on your Story as you want without facing action blocks for posting too frequently. Instagram allows users to post stories without imposing restrictions on the number of posts within a given timeframe.
Instagram Tagging Limit
The Instagram tagging limit is as follows:
  • In a single post, you can tag a maximum of 20 people.
  • In the comment section of a post, the tagging limit is reduced to a maximum of 10 tags.
Note: When you create a post on Instagram, you can tag up to 20 accounts, but if you want to add more tags in the comments, the maximum is 10 tags per comment.
Instagram Hashtag Limit
When you create a post on Instagram, you can include up to 30 hashtags in the caption or comments section combined. It’s important to adhere to this limit to avoid your account being flagged as spam. But ideally don’t use more than 7-10 hashtags
For new accounts:
If you have a new IG account, the situation is slightly different, and Instagram has more limitations for you. Therefore, you must be more cautious about proving to Instagram that you are not an Instagram bot.
To be safe, you should follow these Instagram rules for a new account:
  • In the first 12-20 days, you must wait 36-48 seconds between actions.
  • In addition, the most significant Instagram daily limit is that you can only make a total of 500 actions in a day. The total Instagram limit is 500 actions a day (including following, unfollowing, and liking).
  • New accounts should not send more than 20-50 DMs/day.
  • To be safe, post no more than five times a day. Consider waiting 10-15 minutes between each post (or a few hours). For extra safety, it is best to post only once per day.
Note: Four weeks after creating your IG account, you can take action and send more DMs.
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Aubrey Methula
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IG Limits - Don't get banned!!!
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