Bars Make More $$ When YOU play! · SongCraft Collective

Bars Make More $$ When YOU play!

Industry reports and studies:

78% of consumers are more likely to visit a pub, bar, or similar venue if it offers live music.
73% say they are likely to stay longer, and 76% are likely to buy more drinks (CGA by NielsenIQ and GigRealm report on live music in hospitality).
Venues hosting live music regularly see boosts such as: 30-36% increase in footfall33% rise in salesUp to 64% higher average spend per visit (various industry evaluations, including GigPig and NTIA reports).
On nights with live music, some operators report revenue jumps of nearly 25%, with check averages rising 5-10% (BMI and National Research Group study).

These benefits are particularly pronounced in challenging economic conditions, as live music encourages prioritization of outings and maximizes revenue from existing customers. While costs like booking artists exist, the data shows strong returns through higher patronage and spending.

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