When testing ads as a solo operator, I follow one strict rule: ❌ No emotional decisions✅ Data first, feelings later My basic testing structure: - 3 creatives - Same audience - Same budget - Kill losers after 48–72h This keeps my spend controlled and my learning fast.

I’ve seen so many new solo operators fail because of these 3 mistakes: 1️⃣ Spending too much on ads before testing. 2️⃣ Ignoring customer feedback / reviews. 3️⃣ Trying to do everything at once instead of focusing on one product. 🛠 Action Step: Pick one mistake you’re guilty of and fix it this week.