Hey mate, Every man reaches a point where he has to ask himself: how do I stay open - without getting walked over? Maybe it’s after a breakup. Maybe it’s after giving too much to people who didn’t value it. Or maybe it’s just that quiet realisation that your openness has a cost if you don’t protect it. This question sits at the heart of my work. Because Social Heartistry has always been about unconditional expression… speaking your truth, revealing your curiosity, without needing anything in return.But unconditional doesn’t mean boundary-less. You can love without losing yourself. You can stay open and still walk away when something isn’t aligned. Protecting your heart isn’t about armouring it - it’s about regulating your openness. Boundaries don’t block love; they preserve it.They make sure your expression comes from fullness, not emptiness.They keep your expression real - not reactive. I saw this even more clearly, in my own story which I touch upon in this academy - walking away from someone I loved, drawing a line, but still keeping my heart open. And this is why I also help men through these kind of transitions - whether it’s recovering from heartbreak, emotional manipulation, or the kind of slow erosion that happens when you overgive, overextend to people that don’t value you. I learned that strength isn’t about staying hard; it’s about knowing when to soften again. Like a rose that curls its petals shut in the storm, not to hide, but to protect what’s sacred and then opens again when the light returns. Because what we want isn’t just social mastery - it’s heart mastery. Cheers, John

For those that weren't able to make the kick off call because you are on a different timezone, or were unavailable etc - please can you leave a comment below stating your timezone, and I will propose a time on a weekend to accommodate you lads...

https://youtu.be/HdakU_fourM?si=kJ6AjbAOhL4ATTt3 I've really been enjoying this youtubers thoughtful videos, and thought you all would be interested in this one!

In this first group session, we explored how much your environment shapes your energy, mindset, and social flow — from living in compact, walkable cities that make daily life (and dating) more effortless, to surrounding yourself with spaces that naturally invite connection. From there, we moved into the power of play — what I call the play-frame. We discussed why play isn’t just for fun; it’s how champions are formed. I even shared an old video from Budapest (about 9–10 years ago) where I had people making human pyramids on the street and begging for money — all to demonstrate how you cannot be rejected through play. We also talked about how self-help can become a trap when it turns into endless self-fixing rather than expression — and why it’s often better to set intentions rather than rigid goals, so you can stay fluid and adapt as life unfolds. A powerful kickoff to what’s to come inside this community.

Brothers — this is where it starts. In 3 days, we go live together for our first community call. This is your chance to meet the tribe, get connected, and feel the heartbeat of what Social Heartistry is all about. ✅ What’s happening: - Intros + connection (meet the brothers walking this path with you) - Guidance on how to get the most from the Academy - Live Q&A + coaching to get you moving fast 📅 When: Sunday, Oct 12th — 8pm (UK) 📍 Where: Skool Call: https://www.skool.com/live/8493tSM68BX (link is also in the calendar) This is the moment we set the tone. Don’t miss it.Bring your energy. Bring your voice. Let’s make this the start of something special.