Recently I ran into someone again on Skool that I knew on Facebook - the algorithm and life had gotten in the way and we lost contact. It was so cool to see that the podcast that we did in 2024 was still a long term visibility point for me now.
This is yet another collab and partnership strategy example that comes from relationship building.
Plus if you have a simple affiliate program created and can offer the podcast hosts an affiliate link and even a coupon code especially for their audience, you are way ahead of most people hooking up with podcast hosts.
It is amazing that so much of what I talked about in this episode hasn’t changed and is transferrable to other platforms like Instagram. I am still using the same social selling strategy through genuine authentic engagement that I was in 2019. The only thing that may change is the platform.
Side note: if you want to learn about Substack as an alternative to social media that can also SEO optimise and host your podcast like I am at the moment - this is her skool link.