2 words... Market research!
When I hear this, naturally I think of scrolling for hours trying to find someone who does things the exact way that I do, but I was wrong!
Your competitors can actually be one of the best places to get content ideas — as long as you’re not copying them.
Have a quick look at 3 businesses similar to yours and ask:
What posts are people commenting on?
What do customers seem excited about?
What are they showing really well?
What are they not talking about at all?
That last one is usually where the opportunity is.
Sometimes standing out online isn’t about doing something completely new — it’s about noticing what everyone else is missing and showing it in your own way.