Yes, Earning $100,000 Per Year with Portrait Photography Is Shockingly Simple! Want to know how? Let’s take a page out of Alex Hormozi’s playbook. Alex, co-owner of Skool (yep, the very platform you're reading this on right now), helped transform a tiny photo studio in Plano, Texas, into a nationwide portrait empire with over 30 locations—raking in millions every single month. Now, I’ll be the first to admit—I’m no Alex Hormozi. But that’s exactly why I recommend you read his books: 📖 "$100M Leads: How to Get Strangers to Want to Buy Your Stuff" 📖 "$100M Offers: Make Offers So Good People Feel Stupid Saying No" If you dream of hitting seven figures per month shooting and selling portraits of people and pets, you need a world-class coach like Alex. But if you’re looking for a realistic, highly profitable, and insanely fun side hustle (without a franchise empire), then stick with me—I’ve been in this game since the early 1980s and teaching it since the late 1990s. 💰 My best month ever? Over $50,000 in profits—more than 15 years ago, before I even filmed the video at the bottom of this post. If you watch that video, you’ll notice I’m wearing dark sunglasses. Even back then, my vision was already fading due to macular degeneration, and I knew I had to start slowing down. But here’s the thing—I didn’t stop. Even with limited eyesight, I kept shooting, kept teaching, and kept helping others build a business that can provide real income and flexibility. That $50K month wasn’t a fluke. It was simple, repeatable, stuff that still works today. And while I don’t shoot as much as I used to, I still run sessions from time to time and love showing others how to do the same—no fancy studio required. Why Portrait Photography Beats MLM or Network Marketing... Ever heard of Paparazzi Accessories? It’s an MLM party-plan jewelery business where each piece sells for $5. Their commission is 45%, meaning you’d have to sell hundreds of pieces just to make a decent paycheck. Meanwhile, in portrait photography, I and many others consistently make over $1,000 in profit per one-hour session—without needing to recruit friends or guilt-trip family members into buying overpriced lotions or kitchenware. I can't promise an exact number for you, but I can show you dozens of ways to get paying photography clients easily.

What’s the definition of a professional photographer? My definition is simple: someone who earns his or her living from shooting and selling images. Most photo coaches will teach you how to master every setting on your camera to handle any type of environment—but here’s the truth: mastering your camera settings isn’t what brings you success. I’m the only photo coach who focuses on keeping things simple by teaching you “The One Thing” that will create 80% of your results. Let me explain how it works. Forget Years of Camera Training—Tweak Your Environment Instead Instead of spending years learning how to shoot perfectly in every lighting scenario, all you need to do is control the environment to fit your camera settings. This allows you to shoot with the same consistent settings every time—no guesswork, no endless adjustments. Here’s how to do it: - Close the blinds and curtains in any room you’re photographing in to create a darkened environment. - Set your camera to: f/11, ISO 100, Shutter speed: 1/125th of a second - Set your lights or flash up the same way every time you photograph a session. That’s it! With today’s modern cameras, even if you set your camera to auto mode and shoot subjects in front of a simple blank wall or background (I prefer plain white or black, which could be as simple as a bed sheet), you can consistently create high-quality images. The magic isn’t in complicated settings—it’s in the system. But Here’s the Secret: Camera & Editing Skills Won’t Make You Rich Sure, I can recommend a couple of $10 Kindle books that teach camera settings and Photoshop tricks, but knowing those won’t make you money. The real secret to success is knowing how to get people to sit in front of your camera. You can pay someone to shoot sessions for you, you can pay a digital artist to do edits but without clients, even the best technical knowledge won’t pay the bills. A Real Example: $2,000 in 3 Hours with Minimal Setup