Walk into many sales teams today and you’ll see a familiar scene: 🔹 Reps hunched over spreadsheets, manually building lead databases. 🔹 Hours spent trawling LinkedIn with outdated browser plug-ins. 🔹 Endless phone sessions working through cold lists, hoping for a hit. It’s the classic research → telesales → appointment → closure loop, powered mostly by time, caffeine, and persistence. And for decades, it worked. But here’s the truth: most sales teams are still using the same tactics in 2025 that they were using in 2005 — despite the fact that the tools available today can automate and streamline almost the entire process. 🚧 The Hidden Cost of “Busywork” When salespeople spend 50–70% of their time on low-value admin and manual prospecting, the business bleeds money quietly. - ❌ Manual research means inconsistent data and wasted hours. - ☎️ Old-school cold calling burns morale and rarely scales efficiently. - 🕰 Inefficient follow-up loops mean missed opportunities and longer deal cycles. The result? Companies are paying top sales salaries for data entry clerks — and losing thousands each month in wasted time, slow pipelines, and poor conversion ratios. ⚡ Modern Tools Change the Game The tech stack now available to sales teams can: ✅ Identify and segment leads automatically ✅ Enrich prospect data in seconds ✅ Automate outreach sequences and follow-ups ✅ Book qualified appointments directly into calendars ✅ Give managers real-time visibility on pipeline health With the right system, one person can do what used to take a team of five. 🧭 It’s Not About Replacing People — It’s About Empowering Them Modern sales enablement doesn’t make people redundant. It makes good salespeople dangerously effective. Instead of grinding through admin, they can focus on what they do best: 💬 Building relationships 🤝 Closing deals 📈 Generating revenue The companies embracing this shift are the ones growing faster, spending smarter, and keeping their teams motivated. 🛫 Ready to Upgrade Your Sales Engine?

The Five Biggest Challenges Facing US SMEs in 2025 — And How Smart Firms Are Responding Small and medium-sized enterprises (SMEs) are the backbone of the American economy, accounting for almost half of all private sector jobs and the majority of business activity. But running a small business in the United States in 2025 comes with its own set of challenges. While many of the core issues echo those faced in Europe, the landscape and pressure points are notably different. Here are the five challenges US SMEs are grappling with — and how some are finding ways to adapt. 1. Financing Is Getting Tighter American SMEs generally enjoy broader access to finance than their European counterparts, thanks to well-developed venture capital markets, angel investors, and the Small Business Administration’s loan programs. However, the rapid rise in interest rates has made borrowing more expensive, and regional banking stress has led to tighter credit conditions, especially for smaller firms outside major financial hubs. Early-stage companies reliant on VC funding have also seen deal flow slow. Many businesses are responding by delaying expansion plans, focusing on profitability, or diversifying funding sources to build resilience. 2. Cost Pressures and Inflation Inflation has been a major headache for US small businesses over the past two years. While energy costs have been less volatile than in Europe, labor costs and input prices have risen sharply. For many SMEs, especially in services, wages now account for the largest share of cost increases. Supply chain challenges still linger in some sectors, though they’ve eased compared to the pandemic years. Businesses are focusing on pricing strategies, efficiency improvements, and supplier diversification to offset margin pressures. 3. Talent Challenges in a Flexible Labor Market The US labor market remains tight, with unemployment near historic lows. Unlike in the UK and EU, the flexibility of the US employment system allows SMEs to hire and restructure more dynamically — but they still face stiff competition from larger employers offering higher pay and benefits. Skilled trade roles, logistics, and technology positions are in particularly short supply. Some SMEs are responding by offering flexible working arrangements, expanding training, or recruiting from non-traditional talent pools to fill gaps.

The Five Biggest Challenges Facing SMEs in 2025 — And How Smart Businesses Are Tackling Them Small and medium-sized enterprises (SMEs) remain the backbone of both the UK and EU economies. They drive innovation, local employment, and community growth. But 2025 is proving a testing year. Economic turbulence, regulatory shifts, and rapid technological change have created a demanding landscape where smart decisions can make the difference between growth and stagnation. Across industries, five key challenges dominate SME concerns — though their impact often differs between the UK and continental Europe. 1. Finance Remains a Stumbling Block Securing affordable finance is still a major hurdle. In both the UK and EU, higher interest rates and cautious lending have made traditional bank finance harder to obtain. For EU firms, bank-centric lending systems mean that many remain dependent on institutions now tightening credit. UK businesses face a similar squeeze, compounded by post-Brexit adjustments in financial markets. Alternative finance options exist, but they can be complex or expensive, especially for early-stage firms. Some businesses are adapting by improving cashflow visibility, building stronger lender relationships, or exploring blended funding strategies that combine loans, grants, and private capital. 2. Economic Uncertainty and Rising Costs Inflation, volatile energy prices, and geopolitical instability continue to unsettle both regions. EU SMEs were hit particularly hard by the surge in energy costs following the war in Ukraine, which squeezed margins across manufacturing, transport, and retail. UK firms experienced the same inflationary pressures, though energy volatility has eased slightly since 2023. Supply chain fragility affects both sides, with smaller firms lacking the buffers of their larger counterparts. Many are responding through tighter cost control, flexible sourcing, and more frequent forecasting to stay ahead of shocks. 3. Talent Shortages and Skills Gaps

If cash is oxygen, then time is life. At first glance, that sounds obvious. If you had more cash, you wouldn’t have a cashflow problem. But this isn’t about the mechanics of money. It’s about how you think when the pressure is on. Most business owners under stress live in reaction mode: - Finish the job → invoice it → chase the payment. - Land the next sale → keep the doors open another week. - Firefight the supplier shouting loudest → promise the customer who’s angry. It feels relentless. And in that cycle, you forget about the most important part of the whole system: you. The Pilot Analogy Let me ask you: what’s the first thing airlines tell you in the safety briefing? “Put your own oxygen mask on before helping others.” Why? Because if you pass out, you’re useless to anyone else. It’s the same with business. Pilots often get asked: “Do you feel the pressure of being responsible for hundreds of passengers?” Their answer is simple: “No. My only job is to get myself there in one piece. If I make it, they make it.” That’s the paradox: the “selfish” pilot who prioritises their own survival ends up serving everyone else best. Business is no different. If you’re burned out, dodging WhatsApps, drowning in reminders, and lying awake at night wondering how to cover bills, you can’t lead. You can’t make rational decisions. You can’t save the business — or anyone in it. The number one priority isn’t your customers, suppliers, or staff. It’s you. Turbulence vs. Oxygen Let’s stretch the aviation metaphor a little further. - Turbulence never killed anyone. It’s uncomfortable, but survivable. Same in business: angry emails, supplier threats, customer complaints, HMRC letters — that’s turbulence. Buckle up, stop weaving all over the sky, and ride it out. - Oxygen is what keeps you alive. In business, that’s cash. To climb above the turbulence, you need a clean supply of it. Here’s the Cashflow Paradox: the thing you’ve been told to prioritise — paying bills, covering payroll, keeping creditors at bay — isn’t what will save you in the crunch. Your first job is to secure your own oxygen.

Why STOP? Because there’s a good chance you’re months away from really needing to do this. 👉 Insolvency practitioners earn their money by closing your business down. Many charge thousands. And if you go into an IVA, every customer you’ve got will run a mile. That’s basically game over. But here’s the truth: you have more options than you think. Do you know how you got here? - Not enough sales 📉 - Ok sales but not profitable enough 💸 - Cashflow (the #1 killer of small businesses) 💀 - Supplier problems 🚚 - Too top-heavy with management 🏢 - Line of credit gone 💳 Maybe all of the above? Don't let someone else pick up your assets for pennies on the dollar and benefits from your hard work. Why should it be them and not you? Ask yourself two questions: 1️⃣ Do you know what went wrong? 2️⃣ If you had a do-over, could you stop it happening again? If the answer is YES to both, you shouldn’t even be considering shutting down, so lets find out where the gaps really are? Rate yourself (1 = terrible, 10 = excellent): - Marketing ability - Closing sales % - Client retention - Client quality perception - Admin & organisation - Supplier relationships - Competitiveness against rivals - Customer service Here’s the kicker: if you’re scoring below 8/10 in more than two of the above, you’ve just diagnosed why you’re in trouble. But low scores don’t mean your a failure. They just mean you didn't figure out a way to fix those gaps... yet. 💡 In this group we’ll dig into these failings, plug the gaps, and give you practical tools — videos, cheat sheets, and strategies — to keep you in the fight. Because liquidation is rarely the only option. I intend to add loads of free stuff to this group but if you want one to one advice join my mentour program and we can chat specifics.