What’s New in Social Media This Week (Week of 10/20/25) 💬
Hey friends 👋
I’ve been keeping an eye on what’s happening in the marketing world this week. Here’s what’s up 👇
🔔 Big brands are diving deep into AI
One of the biggest ad agencies just dropped $400M on Google AI tools.
Translation: AI is getting smarter and easier to use for us too.
What to do:
✅Try one AI tool this week (for ideas, captions, or images)
✅Practice quick-post workflows — done > perfect
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🔔 “Being human” is trending (finally! Marketers are realizing real stories beat polished ads. Good news: that’s our lane. Small businesses win here.
What to do:
✅Post something behind-the-scenes or share your “why”
✅Show your face — people connect with people
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🔔 Social-first + influencer-led is the new normal
Big brands are shifting half their budget into social and influencer content.
If they’re going all-in, we know where the attention is.
What to do:
✅Partner with a local creator or loyal customer
✅Test a small boosted post — even $50 can teach you a lot
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✅ This week’s small biz checklist
  • Check your audience age
  • Try one AI tool
  • Post something personal
  • Find one collab partner
  • Test a boosted post
Which of these are you already doing — or planning to try next?
Drop it below so we can all cheer each other on 👇
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4 comments
Amanda Giannaros
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What’s New in Social Media This Week (Week of 10/20/25) 💬
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