22h • Content Tips
music + content is where most artists either grow fast or get stuck.
music + content is where most artists either grow fast or get stuck. Below is a clear, teachable framework you can use in class. Each tip is broken down, with what it means, why it matters, and how to apply it.
1. Music Comes First (But Content Sells It)
What it means
Content amplifies music—it cannot save bad music.
The song is the product; content is the marketing.
Why it matters
Viral content without strong music = short-term attention, no fans.
Great music + simple content = long-term growth.
How to teach it
Tell students: “If your song isn’t good without visuals, fix the song first.”
Test songs audio-only before planning content.
Spend more time on songwriting, arrangement, and sound selection than filming.
2. One Song = 30–100 Pieces of Content
What it means
Don’t post once and move on.
Milk every song fully.
Why it matters
Algorithms reward repetition.
People need to hear a song multiple times before caring.
How to teach it Break content into categories:
🎤 Performance (singing, studio, mic takes)
🎥 Visual vibe (aesthetic shots, B-roll)
🧠 Story (meaning of lyrics, inspiration)
🎶 Education (how it was made, vocal tips)
😂 Personality (funny or relatable moments)
Have them plan content before release, not after.
3. The First 2 Seconds Matter More Than the Song
What it means
People decide instantly whether to keep watching.
Why it matters
If they scroll, nothing else matters.
A great song with a weak hook gets ignored.
How to teach it Teach strong hooks:
Start with the chorus, not the intro.
Begin with motion (walking, turning, pointing).
Use curiosity text:
“I almost didn’t release this song…”
“This lyric is for anyone who’s been hurt.”
Have students rewrite their first 2 seconds before posting.
4. Consistency > Virality
What it means
Growth comes from showing up, not blowing up once.
Why it matters
One viral video doesn’t build a fanbase.
Consistent artists train the algorithm and audience.
How to teach it
Minimum: 3–5 posts per week
Same artist identity, same sound, same energy
Don’t delete posts—data matters
Tell them:
“If you’re embarrassed to post, you’re on the right track.”
5. Build a World, Not Just Songs
What it means
Fans don’t just follow music—they follow identity.
Why it matters
A strong world = stronger loyalty.
Visual and emotional consistency makes artists memorable.
How to teach it Have students define:
🎨 Color palette
🧥 Clothing style
🎭 Emotional theme (dark, happy, nostalgic, aggressive)
🎯 Who the music is for
Ask:
“If I mute your video, do I still know it’s YOU?”
6. Personality Converts Viewers into Fans
What it means
People connect with humans, not perfection.
Why it matters
Thousands can like a video, but only fans support long-term.
Personality builds trust.
How to teach it Encourage:
Talking to the camera
Sharing struggles & wins
Behind-the-scenes moments
Teach this rule:
“Be 10% more open than you’re comfortable with.”
7. Trends Are Tools, Not the Strategy
What it means
Use trends to introduce your sound, not replace it.
Why it matters
Trend-only artists disappear when trends change.
Original sound builds longevity.
How to teach it
Adapt trends to your music, not the opposite
Ask: “Does this still feel like me?”
Good formula:
Trend format + Original song
8. Call the Audience to Action
What it means
Don’t assume people know what to do next.
Why it matters
Fans need direction.
Engagement signals push content further.
How to teach it Simple CTAs:
“Follow for more music like this”
“Comment if this lyric hit”
“Pre-save in my bio”
One CTA per post—keep it simple.
9. Data Is Feedback, Not Emotion
What it means
Numbers show what works—not your worth.
Why it matters
Artists quit because they take stats personally.
Smart artists adjust instead of giving up.
How to teach it Track:
Watch time
Saves
Comments
Ask:
Why did this work?
What can I repeat?
10. Long-Term Mindset Wins
What it means
This is a marathon, not a moment.
Why it matters
Most artists quit before results show.
Growth compounds quietly.
How to teach it Set expectations:
3–6 months before traction
1–2 years for real momentum
Tell them:
“The ones who win are usually just the ones who didn’t stop.”
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music + content is where most artists either grow fast or get stuck.
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