Welcome To The Skool of Execution - Start Here
Welcome to The Skool of Execution. I’m Billy Ray Taylor— founder of LinkedXL, author of The Winning Link — and if you’re here, it’s because you’re ready to stop talking about success and start executing it.
The Skool of Execution is built for leaders, entrepreneurs, business owners, and high-achievers who don’t just want big ideas — they want big outcomes — using the same frameworks I used to transform organizations worldwide.
If you’re ready to win — welcome to The Skool of Execution.
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Overview of Purpose Map Process
The Purpose Map is a one-page blueprint that brings clarity to why your organization exists, what success looks like, and what must be measured and executed to achieve it.
It aligns purpose, current-state reality, strategic priorities, and performance drivers into a simple, visual framework—creating the foundation for ownership, accountability, and winning execution across every level of the business.
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Step 1: Purpose Statement
A Purpose Statement defines the core reason your organization exists and the value you commit to creating. It provides clarity, direction, and focus—serving as the anchor for decision-making, alignment, and execution across the entire enterprise.
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Step 2: Current State - SWOT: Know where you are!
The Current State: SWOT provides a quick, honest snapshot of where your organization stands right now. By identifying your Strengths, Weaknesses, Opportunities, and Threats, it grounds your strategy in reality and highlights the most critical areas to leverage, improve, protect, or pursue.
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Step 3: Whats Critical? CPI
A Critical Performance Indicator (CPI) identifies the essential few measures that directly drive your organization’s success. CPIs translate strategy into actionable metrics, ensuring everyone knows what truly matters, how performance is tracked, and where execution must stay focused to win.
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Step 4: Where To Focus? KPA
Key Performance Actions (KPAs) define the specific, high-impact activities required to drive your Critical Performance Indicators. They translate strategy into disciplined action, ensuring teams know exactly what must be done, by whom, and how consistently to achieve measurable results.
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Step 5: Measure What Matters: KPI's
Key Performance Indicators (KPIs) are the measurable outcomes that show how well the organization is performing against its goals and the Key Performance Actions that support them. KPIs provide visibility, track progress, and confirm whether your actions are delivering the results that matter.
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Step 6: Complete Strategy On A Page
Use the Purpose Map as your strategic compass—review it often, align your teams to it, and let it guide decisions, priorities, and resource allocation. As part of strategy deployment, complete a Purpose Map for each function, team, or project to ensure clarity, alignment, and accountability at every level of the organization.
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COMING SOON - Skool of Execution PLUS – The Engine
Skool of Execution PLUS gives you full access to LinkedXL-OS, Billy Ray Taylor’s proven execution operating system used by top-performing organizations. Members receive weekly 2-hour live coaching, execution training, and access to a global community of high-performance leaders.
The first 200 members get in for $49/month, locked for two years — including a 5 LinkedXL license worth $250 and coaching that normally costs thousands.
Skool of Business Execution - How To Win!
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COMING SOON - Skool of Entrepreneurial Success
Turn your idea into a real business — with discipline, systems, and execution.
The Entrepreneurial Success Course gives entrepreneurs the exact blueprint from The Winning Link to launch, grow, and run a business with clarity and confidence.
In just eight weeks, you’ll go from vision to strategy, to a fully operational business, identify the metrics that matter, design daily execution systems, and install the processes used by high-performing companies.
Build it. Own it. Execute it. Win.
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COMING SOON - Skool for Corporate Leaders
Skool for Corporate Leaders helps organizational leaders master the skills that move companies forward—strategic clarity, performance accountability, and real execution. Designed for today’s fast-paced environment, this class turns leaders into transformational operators.
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COMING SOON - LinkedXL-OS Master Class
Unlock the full power of the LinkedXL-OS Execution Engine. In this master class, you’ll learn how to align teams, connect strategy to action, and run your organization with discipline, precision, and unstoppable execution.
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