What are you amazing business owners working on this week? Any wins to celebrate? 🙌 For me, I’m stepping into a new challenge: learning how to create YouTube videos from scratch. Up until now, I only did livestreams and then repurposed clips as YouTube videos. Super easy… but the trade-off was that those videos didn’t have the strong intro, clear promise, or intentional call to action that YouTube really thrives on. So this week, I hit a milestone: 👉 I posted my second video created exclusively for YouTube — not a livestream. It’s a learning curve, but I’m enjoying it! What about you? What are you working on or celebrating this week?

My mentor JT Foxx has just hit me with this simple framework. Week #1 Step 1: Find Expensive Problems Not all problems are worth solving. You need problems that meet three criterias : 1) High-Value Target Market Companies spending $5oK+ annually on the prblem. 2) Measurable Impact: Clear ROI that justifies premium pricing. 3) AI Advantage: Where Al genuinely outperforms human solutions The Research Method: Interview 20 business owners in your target industry. Ask: "what's your most expensive operational headache?" Focus on problems they're already paying to solve badly Ignore problems they "should" care about but don't. Commit this week to do it, and you'll be ahead of 90%. Week #2 - here a sneak peek: Step 2: Build The Minimum Viable Advantage Forget building platforms. Build painkiller solutions. Sharing is caring.

Check it out here 🔥

We recorded a few ads during the IRL with @Ioni Papadakis and @Juan Pablo. I noticed that one of them has been published so you might see it cross your news feed! If you see it be sure to like and comment (especially if you were there!) :) p.s. I don't have the link to the live ad but if you want to check it out, here it is in the ad library: https://www.facebook.com/ads/library/?id=1442788403624668 Ioni and Juan appear at the end. 🙌

Wasn’t expecting it. I shared an update about building this group, and Alex Hormozi himself commented, “Great work.” - Fangirl moment? Yeah. 😂 - Validation? A little - mostly for how hard I’ve been pushing lately. - A bit insignificant too? Sure - let’s be honest, it’s literally his job 🤓 - But mostly? It’s a nice reminder that when you build with an intention, people notice. Bonus points if it’s someone whose work you admire! Now, back to building. 👊 📌 PS: I know this group is for in-person community in Montreal, and I created it because I CRAVE IRL connection. But if you’ve seen me in action, you know my love for business and leadership runs deep. This group won’t feel authentic to me if we only do networking events. I am hoping for real, value-driven conversations that are initiated not just by me, and that benefit everyone. I coach for a living, so I don’t want (neither do I plan for) this to be another info-dump! While I created this group "selfishly" (because I crave high-level business-oriented conversations with driven humans) I know that many owners crave the same! ACTUAL practical stuff that helps move the needle in their businesses. Curious about your thoughts on the vision for this group?