V2 of the post Welcome to Skool Experiments Lab! I am building my first business with 7 types of building blocks: - Truth - Trust - Taste - Tenacity - Tech - Team - Teacher Instead of posting generic advice after the fact, I’m building in public and sharing what I’m learning across: - offer - brand - marketing - sales - systems - community - leadership - Skool-specific growth The goal is simple: replace guessing with tested data and rich experience. At the centre of the lab is one main live case study: Begin Softly — the brand/business I’m actively building in public.

V2 of the post Welcome to the main live case study inside Skool Experiments Lab. This is where I’m building Begin Softly in public and documenting the experiments behind its growth on Skool. Begin Softly is currently the clearest, best-fit business for my real season of life, energy, and capacity. That makes it the perfect live case study for this lab: not because it is easy, but because it is executable, testable, and honest. The core question behind this case study is: - What actually helps Begin Softly grow into a calmer, cleaner, founder-light business? Core offer: The 4 Week Reset Current focus: building a repeatable daily sales engine Right now, I’m trying to answer questions like: - What messaging actually converts? - What kind of content creates the right kind of interest? - What makes the offer clearer, stronger, and easier to buy? - What systems reduce founder friction without killing quality? - What leadership behaviours improve execution? - What can become repeatable instead of overly dependent on bursts of energy? If you’re building too, I hope this case study helps you: - think more clearly - test faster - spot leverage sooner - avoid low-signal busywork - see what actually matters in the messy middle of building There are three main ways to follow the build of the case study: 1. Follow the live quarterly quest - Start with the 90-Day Sales Signal Lab if you want the real-time thread. 2. Explore the experiment tabs - The deeper lessons from the case study are spread across the category tabs depending on the business lever being tested. For example: - conversion and CTA lessons go in Sales Experiments - workflow and automation improvements go in Systems Experiments - founder execution lessons go in Leadership Experiments 3. Read the monthly synthesis - If you want the distilled version rather than the full trail, start with the monthly Lab Summary & Synthesis posts. Best posts from the case study

V2 of the post Welcome to the quarterly quest! For the next 90 days, I’m focused on one goal: Build a repeatable daily sales engine for Begin Softly’s main offer (The 4 Week Workday Reset) This post is the master thread. I’ll use the comment section for: - daily progress logs - quick wins - misses - lessons - next moves Start date: [insert date] End date: [insert date] - Total hours worked: - Total sales units: - Total sales revenue: Why am I sharing this publicly? Because I want this lab to be grounded in real proof. Just a real business being built in public, one decision and one experiment at a time. If you’re building too, I hope this helps you see more clearly what to test, what to ignore, and what might actually matter. 𝗗𝗮𝘆 𝟭 𝘀𝘁𝗮𝗿𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗯𝗲𝗹𝗼𝘄.👇